Before there was a brand, a product, or a movement — there was an ethos.
True greatness isn’t born from comfort. It’s forged in moments of doubt, loss, and hard choices. Ethos is a podcast about what it really takes to build something meaningful — not just through success, but through struggle, failure, and resilience.
In a world obsessed with outcomes, we go deeper:
Uncovering the inner battles that test integrity
The lessons that reshape ambition
And the values that endure when everything else falls apart.
To reveal the connection between conviction and creation.
Ethos exists to remind us that purpose is the most powerful form of strategy — and that our hardest moments often reveal who we truly are. We believe:
- 1 Success without struggle is shallow.
- 2 Vision without values is blind.
- 3 Integrity tested is integrity proven.
Each episode is a study in moral resilience — how founders, creators, and innovators turn failure into fuel, pain into perspective, and conviction into legacy.
What you’ll hear
Every episode explores three timeless themes:
Candid Conversations
Honest, unfiltered dialogues about the fears, doubts, and turning points that shaped a leader’s character.
Defining Moments
The setbacks that revealed strength, the failures that became teachers, and the choices that defined their path.
Actionable Wisdom
Frameworks, philosophies, and habits that help you navigate uncertainty, lead with conviction, and build with meaning.
Dan Ben-Nun
Dan is a serial entrepreneur, investor, and storyteller who has built and scaled multiple brands across technology, wellness, and e-commerce.
Having faced his own seasons of risk, reinvention, and failure, he created Ethos to explore the unseen side of success — the internal journey that precedes every external win.
His interviews reveal not just how great leaders think, but what they’ve endured to become who they are.


